• Brand Presentations The importance of branding. Franchisors share their experiences. Insights into successful franchising
  • Factors involved in food distribution & supply chains The importance of food & Operations
  • Making sense of Franchising Understand the key components that make up a successful franchise
  • Success stories How I became a successful Master Franchisee
  • Franchising and the Law The Franchise Agreement and essential related documents
  • Women in Franchising More and more businesswomen are managing successful franchises
  • Shopping Mall Developers What are the ways of securing a great location on the best terms?
  • Social Networking How important is social media such as Facebook, Twitter?

International opportunities - Matchmaking is a relationship

  • Is there a proven way to secure your perfect partner
  • What are essential steps to build an international network
  • What don't they tell you about going international
  • Which are the best three international markets
  • How does one really assess a franchise

Adapting to International Markets

  • How do I adapt my concept without changing its essence?
  • The market we are going to is very similar to mine. Do I need to adapt?
  • Who / Where should the adaptation ideas come from?
  • Where do I start?
  • How much is too much?


Setting up a New Franchise System

  • What trademarks do you need to register, and why?
  • What documents do you need to copyright, and why?
  • How do you protect and prevent people from registering similar domain names, and what do you do if they do?
  • Why do you need to stop people from using similar names?
  • What happens if the trademark office rejects the registration as being "descriptive"?

Franchising and the Law

  • Developing a successful franchise program is more than just a checklist;
  • How important is it to establish early on uniform, enforceable standards?
  • You don’t have to reinvent the wheel – how do you utilize resources from others who have gone before you?
  • How do I choose the right franchise lawyer anyway?

Pursuing Franchise Opportunities in Challenging Markets

  • What are some of the misconceptions in current thinking about franchisors international expansion and why is a comprehensive “go or no go” strategy necessary?
  • Why won’t a checklist work when it comes to franchisors expanding into international markets?
  • Should franchisors expect higher margins in emerging markets?
  • What is the best franchisee relationship strategy and would it vary within a country?
  • What is the best way to safe guard your international royalties?